Founded in 1973 the Santa Cruz Skateboards brand, is the oldest continuous skateboard company in the world, founded by Richard Novak, Doug Haut, and Jay Shuirman. It is considered one of the most innovative and respected skateboard companies in the world today. The team at Kid Republic absolutely love the brand with it's edgy, street styling and iconic graphics. If it's not already a favourite, it soon wil be!